Media Day Agenda:

The overall theme for the day will be kicked off by Chris Maly (stepping in for Stephen Kim).  Chris will share how Microsoft and MSN are passionate about connecting people & technology.  As it has become even more clear that media plays an important role in that effort, each presenter should not only share how MSN is designed to meet the needs of consumers in today’s changing media landscape via music, video, niche channels, branding online etc. but also illustrate how such offerings can affect their communication plans and creative messaging.   

·         The Microsoft Vision and how MSN supports the long-term vision & The Consumer Story – Chris Maly

·         MSN Video impact of broadband, consumer behavior with the product etc.) – Todd Herman/Cyrus Krohn

·         MSN Music & Entertainment (impact of the technology, case studies etc.) – Geoff Fischer

·         Sports Channel (overview of the channel, consumer usage, advertising opportunities) – Jordan Bick

·         Health Channel (overview of the channel, consumer usage, advertising opportunities) – John Flinn

·         Custom Solutions (branding online, case studies etc.) – Chris Velasco

·         MSNBC - (overview of the channel, consumer usage, advertising opportunities) Kyoo Kim/ Holly Heritage

·         Communication Services (overview of the channel, consumer usage, advertising opportunities) – John Genna

·         Search – The New Ad Center Tool - Jennifer Creegan